2.1 Usage of web analysis tools To be able to improve the user experience of the Service and the Website, Ludenso uses third party analytic tools to learn more about which features are being used and how.
Microsoft Azure Ludenso host our services on a server at Microsoft Azure. Cookies are used to load balance the application (ARRAffinity) and to validate a user login (AspNetCore).
Google Ludenso logs anonymous information of You with Google Analytics. Ludenso does this to see for example what users does on the website, location by city, if You surf on a phone, tablet or computer. The goal of this is to understand our user groups and our performance on an aggregated level. Google's DoubleClick is used to serve targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the user. Google’s YouTube cookies are used on part of the website where embedded YouTube videos are present.
Facebook Pixel We also employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), which help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to personally identifiable information.